Community Management
what is community management?
Community Management has become a buzzword for many companies who want to engage with their customer base. It can mean many things to many companies: a marketing role, a social media expert, customer support, policy & safety, and many other roles. In truth, a good community manager is all of these things. They act as the face of the company, providing a human touch to your brand; they keep temperature checks on the brand’s PR and provide feedback proactively and reactively; they advise on policy and safety to keep communities healthy; and they create new brand ambassadors and engage with the current community to expand its footprint.
Because Community Management touches so many parts of a business, it can be a vital component that breathes life into your community and relieves stress points on your existing employees who often take on the work as unseen labor.
how does community management work?
The best advertisement for any business is word of mouth and a strong connection with your community provides that. With seven years of fist-hand digital and in-person community leadership, I will foster your community, interpreting their needs and providing feedback to leadership to maintain a strong, lasting business relationship.
how it’s done
authenticity
I believe in authentic, transparent leadership that builds trust between community members and leadership. Leading your community with honesty and discretion in mind, I help build strong foundations of trust where community members feel that their questions, concerns, and ideas are being acknowledged.
connection
A cornerstone of building a strong community is being an active, visible member within it. I take the time to participate in your community and become known as a familiar face that exists with them, not above them. Integrating within your social media, forums, and servers allows me to find potential issues before they become problems, addressing community needs in proactive way, rather than reacting to situations after they occur.
feedback
Community feedback doesn’t need to be overwhelming. With my experience in polling, surveys, and discussions, I am able to parse and collate feedback in a way that’s useful for leadership to interpret. This allows leadership to make quick, correct decisions based on community needs, rather than trying to interpret feedback from multiple sources and allowing potential solutions to get lost in the mire.