Branding

I will build your brand’s voice through engaging content
while always keeping authenticity and authority in mind.
There are three ways that I aid in developing brand voice:
content creation, editorial process, and communication.

Content Creation

I will work with you to create compelling content that your consumers will respond to. This can be digital content, such as long- or short-form articles, web presences, social media production, brand bibles, or whatever your brand’s need dictates. As a writer, I’ve worked with brands geared across all ages and have experience in how to keep content fresh. Keeping on top of modern trends, consumer concerns, and world politics is key to writing good content.

EDITORIAL PROCESS

I will be the driving force behind maintaining your brand’s voice through content. The editorial process helps tighten the identity of each individual project, whether it’s marketing copy, e-commerce, or web content. Using your brand’s bible or company standards, I can ensure that the end product maintains your brand’s key points while meeting deadlines and scheduling commitments.

COMMUNICATION

I will ensure that your brand’s standards are communicated thoroughly and efficiently. In order for a product to be successful, everyone involved in the process must have a clear understanding of its goals and their individual role in achieving it. Brand and company partners will understand how to carry and advertise your product to make it as successful in retail as it is within the production process.